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1925 18 Ave NE, Suite #115
Calgary, AB T2E 7T8
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Brand Versus Business – Which One Is More Important?

π˜½π™§π™–π™£π™™ 𝙫𝙨 𝘽π™ͺπ™¨π™žπ™£π™šπ™¨π™¨: π™¬π™π™žπ™˜π™ π™€π™£π™š π™žπ™¨ π™’π™€π™§π™š π™žπ™’π™₯𝙀𝙧𝙩𝙖𝙣𝙩? πŸ€”
Even though these words are frequently used as interchangeable terms, they are not synonyms.πŸ™…β€β™€οΈ
There are a few important differences to keep in mind, especially when it comes to setting your goals 🎯 as a business owner.
Let’s check them out!
βœ”οΈ While a business sets a foundation for your services, products, offers, etc., a brand establishes how your business will be perceived by others.πŸ˜ƒ Therefore, even though two businesses can offer the same product, one brand might be perceived as friendly🀍 while the other as luxurious.✨
βœ”οΈ Businesses focus on driving sales, but a brand’s goal is to evoke emotionsπŸ’“ from customers. Both are important aspects that will allow you to get leads!πŸ€‘
βœ”οΈ Whereas a business is looking forward to improving its services and productsπŸ’―, a brand will focus on building strong relationships with the consumers 🀝 and providing them with great experiences.
In conclusion, your products and services are as important as the relationship you establish with your audience and the impression you give them.πŸ‘πŸ»
At Katigbak Technologies, it’s our mission to help you focus on your business while we take care of your branding.πŸ’ͺ
Let’s team up and achieve success together!πŸ™Œ

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