The truth is we need to evaluate our brand from time to time to help it grow and succeed.

Here’s what you can do to audit your brand and level up your business!

 

Logo: Make sure your logo matches and describes your brand through imagery, it’s your legacy!

Webpage: Is your website or landing page serving as your storefront?

Communication: Is your brand voice friendly? Does it share the message you expect?

Consistency: Do you use random colors and fonts every time or are they consistent?

Social Media: Is your brand messaging coming through?

Perceptions: How do people perceive your brand?

 

Also, make sure to audit your brand internally, which means you should make sure your mission and vision are aligned with your business.

Moreover, evaluate your products and services to ensure they’re the best option for your target audience!