How To Find Your Brand’s Mission, Vision And Purpose
𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱’𝘀 𝗺𝗶𝘀𝘀𝗶𝗼𝗻, 𝘃𝗶𝘀𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗽𝘂𝗿𝗽𝗼𝘀𝗲!
As brands strive for differentiation, relevance, and growth, a clear purpose brought to life in compelling ways is often the difference between success and failure
Mission is the ‘What’ you should do to get there: These could be specific initiatives or tactics centered around product development, operational excellence, go-to-market strategies or brand communications.
Vision is ‘Where’ you want to get to: This is a destination of what you want the brand or business to be in the future.
Purpose is the ‘Why’ you exist: The reason for the existence of your brand.